Personal finance is more personal than it is finance
That isn’t a clever tagline—it’s a scientific fact. Through the field of behavioral finance, we’ve learned that we’re wired to make financial decisions that are most often driven by our emotions. Yes, even when we think we’re using cold, hard rationale, we may just be rationalizing the impulsive decision we just made!
But that doesn’t mean that emotions are all bad. In fact, while they can lead to rash decisions at times, our emotions are often the source of our aspirations in life—our why—and the resolve we must stick with the plans we create. That’s why we practice financial life planning at TFA.
What is financial life planning, and how is it different from regular ol’ financial planning?
Simply put, our planning starts with you, not fancy financial strategies. First, we explore what’s most important to you in life in order to ensure your financial planning is supporting your deepest-held values and goals. Once we’ve done that, even the most challenging financial decisions, while not always easy, become surprisingly simple. Even the most complex financial plans become clearer.
Therefore, at TFA, we believe that all good financial planning is financial life planning. The proprietary method we use to do that is the Intentional Planning System.
